For DSO, a little consideration for the ordinary Nigerian
For
DSO, a little consideration for the ordinary Nigerian
By Okoh Aihe
The monetisation and other advantages of the Digital Switchover,
DSO, remain the most compelling narrative of this convoluting story. The
entertainment sector will open up with foaming opportunities. The league of
talents available in the sector will suddenly sponge up the opportunities –
whether in the movies, music, comedy, live theatre shows, technical and every
aspect of the entertainment sector, will suddenly become some kind of
attractive pie that every entertainer with a little gift will scramble to have
a piece of. And all of us writers will have more stories to write, build
up a dome of adjectives to decorate an industry that continues to search for
its best days.
This is the one story the Minister of Information and Culture,
Alhaji Lai Mohammed, loves to tell. I cede that to him with all respect. And
when he tells the story, he waxes lyrical like Unoka in Things Fall Apart,
seducing listeners with his flute, and perhaps those hearing the good news from
the Minister will jostle for positions of advantage to reap from an opportunity
unfolding piecemeal. The nation is bleeding for good stories. Every little
strand is important to drop in the mix.
In spite of some spice of
nihilism in a seemingly obliterating situation, I love good news and try to go
overboard in search of some crumbs to sweeten our situation. This is why I am
contributing this material with the prayers that it be considered
dispassionately even by those who grumble that the Simply Tech Column haunts
them unjustifiably.
And there is no need to feel
that way. The DSO process is a very big thing, bigger than personal convenience
and predilections, and Nigeria, with the exaggerated claim of being the biggest
economy in Africa, is far behind in execution. This is very painful and only a
few people will understand why. While we talk of the business benefits of the
DSO, some people fail to actually reason that one of the most important
components of the DSO is the social inclusion in the value chain which unfolds
into benefits for the ordinary TV viewer.
This is why the NTA, for me,
presented a rare piece of good news last week, when it reported the meeting
between the lower house of the National Assembly – House of Representatives and
the National Broadcasting Commission, NBC, to discuss ways of ensuring that the
DSO process runs smoothly and also provide benefits for the ordinary Nigerian.
It was a smart and needed move by the House and efforts should be channeled
into such meetings to prevent the process from atrophying.
Odebunmi Segun, Chairman, House Committee on Information and National Orientation, in the report monitored by this writer, was very concerned about government expenditure in the DSO and how such expenditures were being managed to profit the ordinary Nigerian out there. Government, he informed, has subsidized 908, 000 Set Top Boxes to be given out free. How far have we gone about it and how many have been activated? he asked.
For a simple recall, DSO means
Digital Switchover from analogue broadcasting to digital broadcasting. Although
some countries have since concluded the process, Nigeria is only now struggling
along. A cardinal feature of the process is that when concluded some television
sets will be unable to access TV programming, thus making the Set Top Box,
which will help convert these signals, mandatorily indispensable.
In the United States,
government gave out two coupons of $40 each to TV homes. The South African
government is giving out free Set Top Boxes through the SABC. “Important
notice. If you see this message,” the station says, “go to your nearest Post
Office to register for a free government subsidized decoder…..to continue
receiving a television broadcast.”
It thus become very expedient
to give considerate concern to the position of the ordinary Nigerian in the DSO
value chain. This is the fellow who earns the minimum wage of N30, 000; the
fellow for whom there is little respite because even that amount, now less than
$65, is not being paid by the state governor who justifies this aggravating
wrench with dwindling revenue from Abuja.
A Set Top Box which some
nations, including South Africa, are giving out free, costs N10, 000 at the
moment. A state government which acquires 10, 000 Set Top Boxes will have to
shell out N1bn. This is a lot of money, especially in the face of the economic
tailspin facing the nation, and this math staggered me last week into thinking
that the DSO was heading for the rocks if some ingenuity was not introduced
into the process. The ordinary folk cannot afford it and government may not want
to be involved, pleading a worsening economic reality.
But here is my appeal. An
attractive spinoff of the DSO is the Digital Dividends which will cede the
broadcast frequencies given up by broadcasters to the telecommunications
industry. When former DG of the NBC, Mr Emeka Mba, tested the waters, one of
such frequencies was ingeniously sold to MTN for about N34bn. There are two
left, this writer was reliably informed. Even when I am the first to admit that
the worsening security situation in the country will likely attenuate the value
of the remaining two, there may still be the compelling need to put them up for
sale. While such monies would necessarily go to the Federation Account, it is
my appeal that a significant percentage be given to the NBC as seed fund to
acquire Set Top Boxes for some TV homes across the country.
While one was pained by the
insipid participation of the Lagos State Government in the DSO launch in Lagos
recently, my prayer is that as the exercise berths in Kano, the state government
and the local councils should be fully mobilised to be part of the process, and
explore the possibility of funding some Boxes for those who can’t afford them
economically. In addition, businesses, as part of their corporate social
responsibility, CSR, should fund some Boxes while wealthy individuals should
give some kind considerations to the ordinary Nigerians by funding their little
window to the world.
This is what I think. The DSO
process is far from being foolproof. There are too many contradictions and
checkpoints that can abort the process any time, too much of dredges that won’t
be healthy to wash up. But the process should be niftily managed for the sake
of the people. Some of us will also need to manage our badly concealed
interests, expectations and plain but irritating meddlesomeness. The ordinary
Nigerian needs a little space. You can’t take food from his table and also take
his television. That will be wicked.
Nigeria News Paper
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